Play Streaming Business Music on Sonos Speakers

Learn How to Use Your Easy On Hold + Brandi Music Streaming Business Music on Sonos Speakers

Sonos is one of several high-quality Wi-Fi speaker brands that provide great sound (without speaker wires). Using your local Wi-Fi network, you can connect several speakers to play your commercial retail music channels and control everything in the Sonos app. This article will show you two ways to integrate your custom Easy On Hold + Brandi Music business music stream (Streaming Business Music).

We recommend the Sonos ERA 100 speaker. Here’s why.

When it comes to playing professionally branded music and messaging through Sonos speakers, the Sonos Era 100 stands out as a uniquely flexible option. Unlike most Sonos models, the Era 100 combines Alexa voice control with a physical line-in connection (via USB-C adapter)—giving businesses two distinct ways to stream Easy On Hold’s Brandi Music for Business service. This dual capability makes it an ideal “bridge” device: you can either control your audio hands-free through Alexa or connect a dedicated playback device directly into the speaker for a more controlled, always-on setup.

Two Ways To Integrate: 2CBAS + Sonos Line-In and Alexa My Brandi Music Skill

Which Sonos streaming audio method will work best for you?

Option 1: Use the 2-Channel Business Audio System by Easy On Hold (2CBAS) device with the Sonos ERA 100 line-in port.

Why use the Easy On Hold 2-Channel Business Audio System (2CBAS)?

• Wired Ethernet connection – Provides a stable, reliable audio stream without depending on WiFi.
• Multiple audio channels – Supports different playback zones or use cases from a single device.
• Designed for continuous operation – Built for always-on environments with ongoing system monitoring.
• Works with Sonos scheduling – Line-In can be saved as a Sonos Favorite, allowing reliable use with Sonos Alarms for automated playback.

The 2CBAS uses a wired Ethernet connection, so you won’t rely 100% on your in-house WiFi system. Sometimes, Wi-Fi signal strength can vary or become inconsistent, causing interruptions in the music. The 2CBAS solves this problem.

The 2CBAS has two unique playback channels, meaning you can play different programming in two “zones.” Think of a zone as a physical area of your business site. You can play classic rock music in the warehouse and acoustic music in the office, for example.

The 2CBAS connects back to the Easy On Hold servers for a health check every 15 minutes, providing helpful data if troubleshooting is necessary.

This connection method uses the Sonos-brand USB-C line-in adapter, sold separately by Sonos. This small connecting cable is proprietary to the Sonos ERA 100 and cannot be sourced from any other manufacturer.

Option 2: Use the Alexa Voice Command integration in the Sonos app

Using Alexa with your Sonos Era 100 is another way to play your Brandi Music for Business stream. With Alexa integration, you can control playback using simple voice commands, such as starting music, changing streams, or adjusting volume, without needing to open an app. By using the speaker’s wake word, typically “Alexa,” you can quickly take control of your audio at any time.

Why choose the Alexa method?

• Voice-based control – Start and manage your stream by speaking to the speaker instead of using a separate device
• No physical connection required – Streams over WiFi without needing to plug in an external audio source
• Good for flexible environments – Useful in spaces where quick access and occasional control are more important than a fixed, always-on setup

Option 1: 2CBAS (Wired Line-In Method)

This method uses the Easy On Hold 2-Channel Business Audio System (2CBAS) as a dedicated audio source, feeding your Brandi Music stream directly into a Sonos Era 100 speaker. The audio is then distributed to other Sonos speakers over WiFi.

What You Need

Sonos speakers are widely available. In many situations, one or several Sonos One speakers are small yet good-sounding, and they can be mounted. Choose a dark or light color option to make the speaker less conspicuous in your setting. Learn how to set up your Sonos One from the Sonos website.

• Sonos Era 100 speaker(s)
• Ethernet connection (for the 2CBAS)
• Easy On Hold 2-Channel Business Audio System (2CBAS)
• Sonos Line-In Adapter (USB-C to 3.5mm – required)
• Audio cable (included with 2CBAS)

Where to Get It

• 2CBAS – Provided by Easy On Hold as part of your Brandi Music setup
• Sonos Era 100 speakers – Available through Sonos and common retail channels
• Sonos Line-In Adapter – Required Sonos accessory (non-generic)

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How It Works (Setup Overview)

1. Connect the 2CBAS to your network. Plug the unit into your router using Ethernet (DHCP connection).
2. Program your music. Log in to your Easy On Hold account and configure your Brandi Music stream.
3. Connect audio to the Sonos Era 100. Use the included audio cable and Sonos Line-In adapter to connect the 2CBAS to one Era 100 speaker.
4. Distribute audio through Sonos. Use the Sonos app to group additional speakers. The line-in audio will play across all grouped speakers in sync.

This setup creates a simple signal path: 2CBAS → Era 100 (line-in) → all grouped Sonos speakers, providing a centralized and consistent audio source.

Option 2: Alexa Voice Integration Method

This method uses the built-in Alexa voice assistant on the Sonos Era 100 to play your Brandi Music stream. Once configured, the speaker connects to your Brandi account through the Alexa skill and streams music directly over WiFi.

What You Need

• Sonos Era 100 speaker(s)
• WiFi network
• Amazon account
• Sonos app
• Amazon Alexa app
• Brandi Music For Business (Easy On Hold) login
• Brandi Music Alexa skill

Where to Get It

• Sonos Era 100 speakers – Available through Sonos and common retail channels
• Alexa app & Amazon account – Provided by Amazon
• Sonos app – Available for iOS and Android
• Brandi Music Skill – Found in the Alexa Skills store
• Brandi Music account – Provided through Easy On Hold

How It Works (Setup Overview)

Step 2: Enable Alexa on Sonos: In the SONOS ap:

• Go to Settings > General Settings > Voice Assistants.
• Touch Add Voice Assistant.
• Select Amazon Alexa and follow the instructions to link your Amazon account to Sonos.

Step 3: Add Sonos to the Alexa App

In the Amazon Alexa app:

• Tap Devices (or use the assistant)
• Tap + (Add Device)
• Tap Discover Devices
• Select Speaker > Sonos

Your Sonos speaker(s) should now appear. NOTE: Amazon is A/B testing various app iterations, which may change how you find “devices.”

Step 4: Enable the Brandi Music Skill

Step 5: Get Your Brandi Music Profile ID

Step 6: Link Your Account Using Voice

This is how to tell Alexa to play your Brandi Music stream on the Sonos speaker.

1. Make sure the microphone is ON (Look for the mic icon light on the speaker)
2. Say: “Alexa, open Brandi Music”
3. Alexa will respond: “It looks like you need to set up your unique ID…”
4. Say: “My unique profile ID is… (Speak your Unique Profile ID clearly, without pausing.)“
5. Alexa will prompt you to ask for a list of your streams, or you can simply say, “Play my stream.”

From now on, when you want to control your music, you can speak into the Sonos Era 100 with its speaker on.

Bonus Tip: Set up a Music Playback Schedule (Available when using line in source)

For businesses that need automated start/stop times, a line-in source like the 2CBAS is the preferred method. NOTE: If you don’t have the Sonos USB-C Line-In Adapter connected, the Line-In option will not appear in the Sonos app. Sonos only shows Line-In as a source when:

• The adapter is physically plugged into the Era 100, and
• An audio signal/device is connected to it

Without that hardware present, the option is hidden entirely.

How to Set Line-In as a Favorite in the Sonos App

• Connect your audio source. Plug your device (e.g., 2CBAS) into the Era 100 using the Sonos Line-In adapter. Make sure audio is actively playing
• Open the Sonos app. Go to the System or Now Playing screen.
• Select the Line-In source. Tap the Browse or Your Sources section.
• Choose Line-In (it will only appear if connected).
• Start playback. Select the room (your Era 100).
• Confirm audio is playing through the speaker.
• Save as a Favorite. While Line-In is playing, tap the ••• (More) menu or heart/star icon.
• Tap Add to Sonos Favorites.
• Name your Favorite.
• Give it a clear name (e.g., “Lobby Music” or “Brandi Stream”).

Your Sonos system will automatically start playback at the scheduled time using the selected Favorite.

Learn More

If you’d like more detailed walkthroughs of each step, the following resources provide additional guidance and visuals to help you along the way:

Easy On Hold Main Website (Products & Services)
Sonos Era 100 Product Page (Specs + Features)
Sonos Line-In Setup Guide
Set Alarms on Sonos (Official Guide)
Add Alexa to Sonos (Official Setup)
Amazon Alexa Skills Store (Find Brandi Music Skill)