With the completion and adoption of the Easy On Hold RingEX app for automating audio queues, contact centers have been requesting the same control in RingCX. The team at Easy On Hold, known as the “integration company,” has released the new RingCX Hold Music & Messages App for complete on hold content automation.
Automated Waiting Queue Music and Hold Music for RingCX
RingCX makes it easy for contact centers to begin using default music and prerecorded announcements. However, maintaining customized queue audio traditionally requires manually creating, formatting, uploading, replacing, and removing audio files.
The RingCX Hold Music & Messages App automates that process. It connects the Easy On Hold Creative Content Center™ with RingCX and automatically manages audio for both Waiting Queue Music and Hold Music.
Download the RingCX Hold Music & Messages App whitepaper:
What The RingCX App Can Do
Organizations can use the app to:
- Schedule messages and music by date, time of day, or day of the week
- Automatically remove expired announcements
- Refresh queue audio without manual uploads
- Randomize content to reduce repetition and caller fatigue
- Assign different playlists to different queues
- Use one playlist across multiple queues
- Deploy urgent or time-sensitive announcements quickly
- Ensure that every file is properly formatted for RingCX
How the Easy On Hold RingCX Hold Music & Messages App Works
Content is created and managed in the Easy On Hold Creative Content Center. Each message or music selection can be assigned scheduling instructions, including start and stop dates, days of the week, times of day, and the queues where it should play.
The RingCX App periodically reviews all available content and identifies the files eligible to play at that time. It then combines the selected messages and music in randomized order, creates a RingCX-compatible audio file, and securely uploads it to the associated queues.
Each combined file can be up to 10 minutes long. If more than 10 minutes of content is eligible, the app selects enough complete messages or music files to come as close as possible to the limit without cutting an individual file.
Audio can be refreshed hourly or configured to update once per day.

Add Variety Between Waiting and Hold
The Easy On Hold RingCX App includes Queue Variation Logic. This feature can change the order of messages or songs between Waiting Queue Music and Hold Music.
A caller who first waits in a queue and is later placed on hold is therefore less likely to hear the same material repeated in the same order. This additional variation creates a more natural, engaging caller experience.
Manage Multiple RingCX Queues

After an authorized RingCentral administrator connects the app, the Easy On Hold portal retrieves the available RingCX queues. Administrators can then associate each queue with an Easy On Hold playlist.
A sales queue might receive promotional and product-oriented content, while customer service callers hear support information and helpful reminders. Separate playlists can also be created for different locations, languages, departments, or brands.
Once those associations are established, the app handles future audio updates automatically.
File Automation Rather Than Live Streaming
The RingCX integration uses secure file-upload automation rather than a continuous live stream. Its scheduling and content management capabilities are similar to those of Easy On Hold streaming services, but the delivery method is designed specifically for the RingCX environment.
RingCX continues to manage calling, routing, analytics, and contact-center operations. Easy On Hold manages the content, scheduling, formatting, rotation, and automatic delivery of the caller audio.
Less Work for IT and More Control for Marketing
The RingCX App separates technical administration from content management.
IT maintains control over account authorization and platform access without being responsible for routine audio production, formatting, or uploads. Marketing and communications teams can schedule campaigns, seasonal announcements, service updates, and branded messages without submitting a new IT request every time something changes.
The result is queue audio that remains timely, varied, and aligned with the organization’s brand.
Learn more about the Easy On Hold RingCX App for automated Waiting Queue Music and Hold Music, or contact Easy On Hold to arrange a demonstration and free trial.