“Companies really don’t give that much thought to what we listen to as we wait. They should start paying more attention,” the Wall Street Journal implored in June of 2024. The article, ‘Hold Music Is Annoying. It Doesn’t Have To Be That Way” featured quotes and concepts from the founder of Easy On Hold®. We can help by offering you this Music and Message On Hold Guide.
What’s in this Music and Message On Hold Guide?
In this guide, we’ll get you started on a strategy, provide content options, and help you shape a solution that fits your brand and your callers. You’ll learn about:
Customer Experience
Your music and message on hold strategy is a crucial element of your overall customer experience. It serves as a significant touchpoint in the customer journey. Step one is to understand your callers with the goal of improving their experience.
Music and Sound
Music is powerful! It can calm frustrated callers waiting on hold. Or, as a marketing tool, it can enhance a promotional, informational, or branding message. Discover the best ways to use music and sound to win over those impatient callers.
Words and Voices
The voices we hear can be very influential. The words behind the voice can be
transformational. In this section, we explore ideas for making callers happy. You can say a lot in a brief message on hold that is under 30 seconds.
How It Works
Navigating the complexities of phone systems and communications platforms, such as UCaaS, can be challenging, especially when it comes to handling on-hold audio. There is no single standard for integrating music and messages on hold. Our experts are here to guide you through the various options available.
Auto Attendant/IVR
The efficiency of having your phones answered by an automated attendant or IVR (interactive voice response) system is attractive. After all, it is cost effective, but irrelevant options, long menus, and having to enter information more than once can reflect poorly on your company. Explore some options with us.